Primo Lovito was born outside of rural Bolzano near the Austrian border of Italy. The son of a Swedish Army defector and an outcast Laplander tribeswoman, his family adopted new names to conceal their identities. After years of shepherding and running a pirate radio station, Primo gained passage to the United States as a stowaway upon a Norweigan Cruiseline ship. He found himself living in Orlando, Florida and working on plans to sabotage Epcot's Spaceship Earth. These plans were cut short, however, when Primo was struck by lightning while filling the holes of a golf course in with cement. He claims this experience gave him an insight into the "cosmic frequencies unknowable to common man". Since then he has composed under numerous aliases with dozens of bands, the latest of which is a Norah Jones cover outfit called "Jonesin' for Norah".